Funnels
Monitor conversion rates with funnelsTrack conversions with funnels
Funnels show exactly how your users are moving through your site, and where they're dropping off so you can improve your checkout flow.
Funnels show exactly how your users are moving through your site.


Visualise Your Users Journey
What are funnels?
Funnels show how many of your users follow a certain path through your site, as they pass through specific pages.
Why use funnels?
By knowing where your users are dropping off, you can see where to make changes to improve conversion rates.
Get deeper insights
Drill down into data for each funnel for more advanced analysis by watching recordings for users at each step.
Multiple funnel types
Create a range of funnel types, from fixed to flexible funnels, to see exactly how your users move through your site.

Visualise Every Step
Funnels give insights into where your users are dropping off along their journey, and how many are continuing at each step. User these to get a clear idea of what causes users to convert, and what doesn't.
Track Across Events
Our funnels provide advanced insights into what your users are doing as they move through your site. Easily create complex funnels that combine page, click and custom events to gain deeper user insights.


Include Historical Data
When a new funnel is created. It will automatically scan all your historical session data and include matches in your funnel, so you have data to analyze right away. No need to wait for future data to come in.
Flexible Funnels
Flexible funnels allow you to track users across events, even if the user path diverts between a matching event. These are more advanced than traditional funnels which reject the data if diversions are made.
